Playtex is the trusted apparel brand that provides solutions for hard to fit figures. With top quality, beautiful bras and shapewear, Playtex intimate apparel gives you the support and comfort you need in every moment of your life.

From its beginning as a manufacturer of foundation garments, Playtex intimates has been highly ingenious in creating innovative and memorable products. The introduction of the Cross Your Heart bra in 1965 and the 18 Hour bra in 1970 made Playtex intimates one of the most highly recognized brand names in the world.

Today, the Playtex brand is a leading manufacturer and marketer of intimate apparel in the U.S. and abroad. We understand that each woman's body is unique, so we offer a complete range of bras for hard-to-fit figures. And we incorporate innovative features that give our consumers the fit and comfort they want: gel cushioned straps; stay-put straps; half sizes between regular cup sizes; and Airform fabric, our light as air comfort lining.